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Tasty new look for Pizza Hut
November 12, 2014
The new look has been developed with ad agency Deutsch, and takes in a new identity, box designs, website and staff uniforms.
The Pizza Hut identity has been redrawn and the new tagline “The Flavor of Now” has been introduced. The rebrand comes as Pizza Hut is overhauling its menu, introducing “ten new crust flavours” and “five new premium ingredients”.
Pizza Hut chief executive David Gibbs says: “Pizza Hut has been defining what’s possible with pizza since 1958 and our newest changes are the most significant we’ve made in our history.
“We are radically reinventing the pizza category with a menu transformation that more than doubles our amount of ingredients and flavours, a world-class digital ordering experience and an entirely new look and feel to our brand, all the way down to our uniforms.”
It is not known if or when the redesign might roll out to the UK.
