Being a successful business today increasingly means adding value rather than cutting prices, and that’s where design comes in.
Used effectively, design can help you anticipate what customers need, develop the right offering, get it to market fast and improve your bottom line. There’s evidence to prove it. A recent survey showed that for every £100 design-led businesses spend on design, their turnover goes up by £225.
So Design could be one of the best investments you ever make. But how do you get that investment right? How do you choose the right designer at the right price? How will the designer get to grips with the complexities of your business? How can you communicate what you want when you’re not quite sure yourself? How will you manage a designer and how will you assess whether what you get is ‘good’ design or not? These are questions businesses ask all the time about using design.
Check out this fantastic Design Buyers Guide from the Design Council.